What are the spectator-buyer and the spectator-owner? Why do you think are they spectators?

Berger explains the spectator-buyer as a person who envisions (mentally spectates) themself after purchasing the product and becomes envious of that possible future version of themselves.

How do you think a work of art lends “allure” or “authority” to images used in publicity? How does Berger explain this?

Back when art could not be reproduced at such low costs and in such large amounts like it can now, art was a signifier of wealth and social class as being able to buy things purely because of aesthetics as opposed to function normally means that a person has fair amount of ‘cash to splash’. Berger explains this by frequently referencing back to an oil painting.